David Finkelstein

David Finkelstein is an experienced marketing professional currently serving as the Director of Demand Generation at OneMagnify.1 With a strong background in web marketing and lead generation, David specializes in creating and scaling demand generation programs to produce quality opportunities for sales teams.1

Career Highlights

Throughout his career, David has held several notable positions:

• Director of Demand Generation at BrightInsight (November 2020 - July 2023): He built the Demand Generation function and team, consistently exceeding pipeline goals and bringing quality opportunities to the sales team.1

• Director of Account Based Marketing (ABM) and Demand Generation at CB Insights (2017 - 2020): David successfully created and expanded the ABM program across multiple vertical markets, generating significant pipeline and increasing average selling prices.1

• Head of Demand Generation & Growth Marketing Operations at CTERA Networks (2015 - 2017): He led the demand generation team, managing inside sales, field and partner marketing, and implementing account-based marketing strategies.1

Skills and Expertise

David Finkelstein is known for:

• Scaling demand generation programs, exceeding goals 85% of the time
• Focusing on the sales team as his primary customer
• Excelling at executing creative solutions
• Building and managing high-performing teams
• Staying calm under pressure and taking responsibility for outcomes1

Educational Background

David holds a Bachelor of Science in Business Administration, which he completed between 1985 and 1989.2

Professional Approach

David describes himself as creative, proactive, and collaborative. He views Marketing as a function that exists to promote sales and considers Demand Generation a team sport. His approach involves keeping score and believing that the best defense is a good offense.1