Gerardo Martinez Romano

Gerardo Martinez Romano is the Director and Chief Research Officer at Ipsos Innovation Argentina and Ipsos CCA, where he plays a pivotal role in overseeing research initiatives across the region. His professional background includes various positions within Ipsos, where he has accumulated extensive experience in market research and consumer insights.

Professional Background

• Current Role: Director - Chief Research Officer at Ipsos Innovation Argentina & Ipsos CCA.
• Previous Experience: He has held multiple roles within Ipsos, including significant positions in Puerto Rico and Panama before settling in Argentina. His work focuses on adapting research methodologies to contemporary digital communication trends, emphasizing the importance of online data collection methods to maintain representativeness in surveys.124

Education

• Degree: Gerardo holds a degree from Universidad Austral - IAE Business School, which underscores his academic foundation in business and management principles relevant to his current role in research and innovation.23

Contributions

Gerardo has contributed to discussions on the evolution of market research methodologies, particularly in the context of digital transformation. He advocates for integrating online tools to enhance data collection and ensure that research reflects current consumer behaviors and preferences.14

His expertise positions him as a key figure in shaping how Ipsos approaches market insights in an increasingly digital world.