Keith Glasspoole is a marketing communications expert with 25 years of experience in the field. He has worked with both domestic and global advertisers across diverse industries such as consumer electronics, retail, logistics, and more. Glasspoole is a seasoned team leader and has been instrumental in driving business growth and positive behavioral change.

Glasspoole specializes in brand and communications research, integrated campaign evaluation, team leadership, and global account management. He has studied BA in modern languages at the University of Bristol. Over the years, he has held various executive positions at Ipsos, including Chief Client Director and Global Client Program Leader.

In his previous roles, Glasspoole has been associated with Ipsos MORI, MetrixLab, Research International, and BMRB International. He has been at the forefront of Ipsos's pioneering work in neuroscience.