Keith Glasspoole

Keith Glasspoole is a seasoned professional in the market research industry, currently serving as the Chief Client Director at Ipsos.2 With over 30 years of experience in research, Glasspoole has built a strong career that spans various specialties and leadership roles within the company.2

Career Progression

Glasspoole's journey at Ipsos has been marked by several significant positions:

1. Director at Ipsos MORI: He held this role from 2003, eventually becoming the Head of Brand Tracking at Ipsos ASI.4

2. Deputy Chief Operating Officer: Glasspoole served in this capacity for Ipsos ASI, the company's advertising research specialist division.35

3. Chief Client Director: This is his current role at Ipsos, focusing on leadership and global account management.2

Expertise and Contributions

Throughout his career, Glasspoole has developed expertise in several areas:

• Brand and Communication: Initially specializing in brands and communication research.2
• Advertising Research: As part of Ipsos ASI, he contributed to the company's advertising research capabilities.3
• Global Account Management: In his current role, he focuses on managing key client relationships on a global scale.2

Glasspoole has also contributed to various Ipsos publications, sharing insights on topics such as digital success in business3 and the value of consumer insights in driving business impact.1

Educational Background

Keith Glasspoole holds a BA in Modern Languages4, which likely contributes to his global perspective in his current role.

In summary, Keith Glasspoole is a highly experienced research professional who has risen through the ranks at Ipsos to become a key figure in client management and strategic leadership within the company.