Frank Schueler

Frank Schueler is the Director of Innovation at Ipsos GmbH, a role he has held since July 2018.1 He is based in the Greater Hamburg Area in Germany and has extensive experience in marketing research, innovation, and forecasting.1

Professional Experience

Schueler has been with Ipsos GmbH for several years, taking on progressively senior roles:

• Director Innovation (July 2018 - Present): In this role, he supports clients in launching successful innovations.1
• Director Ipsos Marketing - Service Line Leader Innovation & Forecasting (August 2017 - July 2018): He led the Innovation and Forecasting Service Line.1

Areas of Expertise

Frank Schueler specializes in:

• Innovation research and forecasting at all stages of development
• Pack, pricing, and portfolio optimizations
• Consultancy from early ideas and concepts to product launch
• Tracking launch success
• Team leadership and management

His work spans various industries, including FMCG (Fast-Moving Consumer Goods), OTC/Healthcare, Durables, and Services.1

Education

Schueler studied Economics and Foreign Trade at Hochschule Berlin.

Skills and Competencies

Throughout his career, Frank Schueler has developed expertise in:

• Marketing research
• Consumer and health research
• Forecasting
• Team management
• Innovation

His experience and skills have contributed to his reputation in the marketing research industry, particularly in supporting clients with successful product innovations and launches.1