Sandra Godoy is a market research expert with over 14 years of experience in project management, qualitative research methodologies, and consumer goods market analysis. She studied psychology at the Universidad Católica de Colombia and has worked with national and international companies in the production and marketing of consumer goods. Sandra has held key positions such as UU Director Colombia at Ipsos, where she managed projects and led teams, and Directora unidad Cualitativa at YanHaas, where she supervised qualitative research programs. She has also worked as a Gerente de proyectos cualitativos at Ipsos, Analista cualitativa at CDM conceptos del mercado, Investigador Junior at Datos Latinoamerica, and Gerente de proyectos cualitativos at Independiente. As an independent consultant, Sandra brings extensive subject matter expertise to businesses seeking to holistically and strategically improve their market position.