Sandra Patricia Godoy

Sandra Patricia Godoy is the UU Director Colombia at Ipsos, a prominent market research company.12 With 17 years of experience in market research, she has expertise in project management and execution across various research methodologies.2

Professional Background

Sandra Godoy has held several positions throughout her career:

• Currently serving as UU Director Colombia at Ipsos23
• Previously worked at YanHaas, another market research firm3
• Has experience as an independent professional3

Role at Ipsos

As UU Director Colombia, Sandra Godoy plays a significant role in Ipsos' operations in the country:

• She leads transformation initiatives for CCA (likely referring to a specific division or project within Ipsos)4
• Godoy is involved in managing and overseeing various research projects and methodologies2
• She contributes insights and analysis to Ipsos publications, such as the Flair Colombia report1

Expertise and Contributions

Sandra Godoy's expertise is evident in her work and public statements:

• She has shared insights on consumer behavior, noting that 44% of participants in a study admitted to using online shopping as a form of instant gratification in response to challenging daily realities5
• Godoy has been involved in adapting research methodologies to online environments, finding ways to connect and gather data effectively during challenging times like the COVID-19 pandemic1

Sandra Patricia Godoy's LinkedIn profile can be found under the username sandra-patricia-godoy-09711553, which matches the information provided in the query.