Friederike Aulhorn

Friederike Aulhorn is a seasoned professional with over 15 years of experience in Ecommerce and Online Travel. With a strong focus on digital sales in the tourism and mobility sectors, she strives to drive digital transformation across all facets of organizations. Friederike embraces the motto 'Let's be realistic, let's try the impossible,' and believes in paving new paths by walking them.

Friederike holds a Diplom in Business Administration with a specialization in Marketing, achieving an impressive 1.9 GPA from Hochschule RheinMain.

Her illustrious career includes roles such as Director of Marketing & Partnership Management at DER Touristik, Director of Tour Operator at DER Touristik Online GmbH, and Chief Digital Officer (CDO) at l'tur GmbH. Additionally, she has held various positions at Deutsche Bahn, including Head of Qixxit, Head of Online Partner Sales, Senior Referentin Drittvertrieb, Projektleiterin ECommerce Touristik, and started as a Trainee. Prior to this, Friederike gained experience as a Praktikantin/Diplomandin in Ecommerce at Thomas Cook and worked as a Flugbegleiterin at Lufthansa.