Fred Schroeder

Fred Schroeder is the principal at Schroeder & Associates LLC, a company that specializes in trade marketing and promotion management for consumer packaged goods (CPG) brands.12 Here are some key details about Fred Schroeder:

Professional Experience

Fred Schroeder brings over 40 years of experience in the CPG industry, with a focus on trade spending and promotion management.1 His career highlights include:

• Extensive experience with major CPG brands like Procter & Gamble and The Coca-Cola Company (Minute Maid Division)
• Partnered with demanding retailers and distributors in the Northeast US
• Led two major trade promotion management organizations as CEO since 2001

Expertise

Fred is known for his:

• In-depth understanding of the trade process
• Ability to create innovative trade strategies
• Customer-first approach to driving profitable business plans
• Expertise in helping small and emerging businesses and brands
• Skills in improving processes and conducting fact-based analysis

Current Role

At Schroeder & Associates LLC, Fred leads a team of experienced trade marketing experts.2 The company focuses on:

• Providing fractional trade promotion marketing and management services
• Helping CPG brands turn trade "expenses" into investments for growth
• Improving trade spending efficiencies and effectiveness
• Driving profitable revenue growth for clients

Fred's LinkedIn profile confirms his role as a principal at Schroeder & Associates LLC, based in Basking Ridge.3