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Fred Schroeder

President & CEO at Adesso Solutions: Partner with CPG manufacturers to improve their Trade Promotion Effectiveness (TPE)
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Fred Schroeder is an action-oriented executive leader with a rich background in the Consumer Packaged Goods (CPG) industry.

With over 20 years of experience in sales and management leadership positions at Procter & Gamble, The Coca-Cola Company, and various solution providers, Schroeder has excelled in driving value for CG/CPG clients.

As the President of Adesso Solutions, he spearheaded the transition from a trade management solution provider to becoming a leader in trade promotion effectiveness, offering innovative solutions to midsize CG/CPG manufacturers.

Schroeder's expertise lies in trade spending, business analysis, trade promotion management, strategic vision, and executive-level penetration, making him a standout figure in the industry.

His career highlights include launching an international software company in the US, leading organizations through financial distress to industry recognition, and driving Adesso Solutions to an innovative leadership position.

Fred Schroeder holds a degree in Food Marketing from Saint Joseph's University and has held key leadership positions in various organizations, including Adesso Solutions, StarfishCPG Incorporated, and MEI Computer Technology Group, Inc.

His track record showcases a consistent commitment to excellence, strategic planning, and delivering measurable results in the CG/CPG sector.

This public profile is provided courtesy of Clay. All information found here is in the public domain.