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    Mukund Laxminarayan

    Senior Manager at PwC Advisory

    Mukund Laxminarayan is a seasoned professional currently heading the Trade Center of Excellence (TPE-COE) at PwC's strategy division, specializing in technology and transformation consulting for the Consumer Products Industry.

    With over 12 years of experience, Mukund has a strong background in Trade Promotion Management (TPM), Trade Optimization (TPO), Retail Execution (REX), and has successfully delivered 5 trade transformations and designed trade applications for 3 CPG companies.

    His expertise lies in Trade Optimization, Trade Promotion Management, Retail Execution, Pricing Profitability & Liability Management, Spend assessment, Software Application design, and Business Process Design.

    Mukund pursued his B.Tech in Metallurgical Engineering from the Indian Institute of Technology in Varanasi and completed his high school education at Campion.

    Throughout his career, he has held key positions at renowned firms such as PwC, Strategy& (formerly Booz & Company), Deloitte Digital, Deloitte Consulting, and has initial experience from his time at Steel Authority of India Limited and GE Healthcare.