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    Octavio Hinojosa

    WISEATHENA (Techstars '17): Transforming how CPG companies take Pricing and Trade Promotions decisions with the help of A.I.

    Octavio Hinojosa is the Co-Founder and VP of Wise Athena, a leading RGM Solution provider for the CPG industry utilizing AI to enhance pricing and trade promotion strategies.

    With over a decade of experience, Octavio has significantly contributed to the success of numerous CPG clients by boosting profits and gaining a competitive edge effortlessly.

    His background spans across international sales, marketing, and distribution for CPG and FMCG sectors in regions like Europe, the USA, and Mexico.

    Octavio holds a degree in Marketing from Tecnológico de Monterrey and certifications from prestigious institutions like Kellogg School of Management and Stanford University, focusing on entrepreneurship, scaling, sales, and marketing.

    His dedication to innovation and fostering entrepreneurship is evident in his leadership at Wise Athena, where he prioritizes customer value, partner relationships, team development, and overall company growth.