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Ted Peterson
President at CPG Linkages, LLC
Theodore "Ted" Peterson is the President and founder of CPG Linkages, LLC, a corporate development company established in 2016.12 With extensive experience in the consumer packaged goods (CPG) industry, Peterson has built a career focused on developing industry partner relations and fostering connections between manufacturers, retailers, and trade associations.
Career Highlights
Current Role: As President of CPG Linkages, LLC, Peterson concentrates on:
- Developing industry partner relations for consumer product manufacturers
- Connecting manufacturers with key health & wellness stakeholders at top national and regional retailers
- Facilitating targeted introductions and meetings to drive mutual business growth1
Previous Positions:
- Vice President of Corporate Development at Consumer Healthcare Products Association (13 years)
- President of Ted Peterson Group
- VP of Solutions Development at Exel Logistics
- AVP and Director of National Accounts at Wyeth Consumer Healthcare
- SVP of Trade Relations at National Association of Chain Drug Stores (NACDS)
- Various roles in sales, sales management, and trade relations at Eastman Kodak Company2
Education
Peterson holds a BA in Marketing from Michigan State University, which he earned between 1972 and 1976.2
Expertise
Ted Peterson is widely recognized as an expert in helping manufacturers, retailers, and trade associations connect with senior executives to grow their businesses.1 His client partners include notable organizations such as Emerson Group, Tradeswell eC, Cynova Labs, TwinLab Corporation, and various industry associations.1
Company Overview
CPG Linkages, LLC, under Peterson's leadership, focuses on customer development efforts to help national trade associations and their manufacturer members identify and execute business growth opportunities.3 The company, while small in size, has a significant impact in the manufacturing and consumer products industry.3
