Erin Bitar

Erin Bitar is the Chief Digital Officer (CDO) at Pixi Inc., based in Santa Monica, California.12 She is a seasoned marketing professional with over 15 years of experience in driving global growth for various industries, including CPG and Beauty.1

Professional Background

Previous Roles::

• Vice President Global Marketing at Razor USA LLC (November 2016 - July 2019)
• Senior Manager, eCommerce and Digital Marketing at Murad (January 2014 - April 2015)
• Manager, eCommerce at Bare Escentuals (October 2011 - December 2013)

Key Skills and Expertise

Erin Bitar excels in both technical and business aspects of marketing, leveraging data analytics and customer insights to drive success.1 Her areas of expertise include:

• Digital marketing strategy
• E-commerce management
• Brand marketing
• Customer relationship management (CRM)
• Data analytics
• Content marketing and social media

Notable Achievements

At Razor USA LLC, Erin:

• Managed a multi-million dollar marketing budget and e-commerce business P&L
• Spearheaded the establishment and rapid growth of Razor's e-commerce business
• Developed and implemented channel-specific content across priority platforms
• Launched Razor's first ambassador program
• Played a leading role on Razor's executive committee, helping to set the overall vision and strategic direction for the company1

Her LinkedIn profile can be found at linkedin.com/in/erinbitar, which matches the username provided in the query.1