Amy L. Halford

Amy Halford is a forward-thinking integrated marketing executive with extensive experience in digital, eCommerce, and traditional marketing programs. She excels in evolving brands, increasing engagement, and boosting revenue performance through data-driven strategies.

Amy's marketing approach focuses on aligning strategies with business objectives to drive revenue growth and business scalability through data-driven strategic marketing. Her entrepreneurial mindset has led to successful business value creation and result-oriented programs.

As a marketing leader, Amy Halford is committed to inspiring and mobilizing tactical teams to achieve remarkable results. She has managed creative and strategic marketing teams overseeing global brand management, digital/traditional marketing, loyalty/CRM, consumer experience, creative services, community outreach, PR, crisis communications, government relations, and analytics.

With over two decades of experience, Amy Halford has worked in various industries including retail, consumer packaged goods (CPG), digital publishing, fitness, beauty, and medical services. Her core competencies include integrated omni-channel marketing strategy, brand management, customer experience, product/service development, revenue growth, market research, data analysis, culture/change management, budget management, and leadership.

Amy Halford holds an MBA in Strategic and Brand Management from the University of Minnesota - Carlson School of Management and a Bachelor of Arts in Business Administration with a Marketing Major from the University of Northern Iowa. She has held various high-profile marketing positions such as Chief Marketing Officer at Thrive Pet Healthcare, Global CMO at Self Esteem Brands, LLC, Vice President Marketing at Self Esteem Brands, LLC, Vice President Digital at Go:, and roles at renowned companies like General Mills and Best Buy.

Throughout her career, Amy Halford has demonstrated expertise in marketing leadership, data-driven strategies, brand management, and customer engagement. Her professional journey showcases a strong focus on driving business growth, enhancing brand value, and leading successful marketing initiatives across diverse industries.