UCLA Anderson School of Management

Colby College

HEC School of Management

Ecommerce, Digital Marketing and Licensing across the Consumer Goods sector

Consulting projects across a wide-range of marketing disciplines including brand concepting and development, international licensing and cobranding, marketing mix and budget planning, social media, influencer, paid media, ecom, CRM and email.

Sauvante

Principal

Reyn Spooner

VP Ecommerce & Digital Marketing

Developed and implemented marketing strategy for new disruptor in the women's fast fashion apparel space.  As a digitally native ultra-fast fashion brand, Honeybum is at the forefront of social ecommerce with Milennials and Gen Z consumers and is driven by a tech-forward mindset that is built around performance and influencer marketing.

HoneyBum

Head Of Marketing

Integrated marketing role responsible for  coordination of US marketing activation and animation across multiple sales channels including retail, ecommerce and professional.  Included ownership of seven figure paid media budget as well as organic social and influencer strategy.

Murad

Director, US Activation & Digital Marketing (Integrated Media)

Digital marketing and customer experience strategy for rapidly growing ecommerce and D2C channels of prestige skincare brand.  Led cross channel CRM efforts and digital content strategy focusing heavily on email and loyalty marketing. Worked to improve customer LTV and engagement with better marketing automation tools to enable smarter targeting and personalization.

Director, Digital Marketing CRM & Retention

Business development and commercial management role in global HQ for beauty & skincare category (€350m). Helped establish Philips as a leading player in new device-based skincare and hair removal space going from startup phase to over €70m in less than 3 years. Primary responsibilities included optimization of country marketing plans, best practice sharing across borders, management of global category P&L, and evaluating growth opportunities (organic, geographic, M&A), competitive response, and distribution strategy.

Philips Consumer Lifestyle

Senior International Marketing Manager

Managed multiple franchises in both a new product development role and a commercialization brand manager role for L'Oreal Paris brand (largest brand in L'Óreal portfolio). Included top ($110 million) facial moisturizer product line as well as smaller men’s ($10 million) and sunless tanning ($25million) lines. Focus was on growing share for these brands through strategic launches and dynamic marketing plans.

L'Oreal

Marketing Manager

US marketing role for Softsheen-Carson haircare brand. Oversaw go-to-market activities of six ethnic hair care brands. Charged with building and executing dynamic and maximum-impact marketing plans against limited budgets.

Mick Burchfield