Colette Goh

Colette Goh is a results-driven marketing professional with over 5 years of experience in consumer packaged goods (CPG) and marketing communications.

Currently, Colette is spearheading shopper marketing, omni-channel brand, and retail marketing initiatives at Kellogg's, showcasing her expertise in various aspects of marketing.

With a strong foundation of 3 years in the agency environment, Colette has led marketing and communications programs as well as developed sponsorship strategies and managed digital marketing campaigns for clients across retail, sports, and entertainment industries.

Her skill set encompasses a wide range of marketing disciplines including omni-channel marketing communications, retail marketing, project management, agency management, brand marketing, customer marketing, digital marketing, sports marketing, sponsorship marketing, and strategic planning.

Colette is highly skilled in several software and tools such as Excel, PowerPoint, Facebook Ad Manager, Google Analytics, Google Ads, WordPress, Mailchimp, and Survey Monkey, enabling her to drive data-informed marketing decisions.

One of Colette's key interests lies in exploring retail, consumer, and marketing trends that influence consumer behavior, leveraging her insights to help brands connect with their audience in a fiercely competitive market.

In addition to her professional endeavors, Colette shares her knowledge and insights on brand-consumer interactions in the current market landscape through her blog at colettegoh.com.

Colette Goh pursued her Bachelor of Commerce degree at Smith School of Business at Queen's University, further enhancing her understanding of business and marketing principles.

She also expanded her knowledge by studying at RED Academy and KEDGE Business School, adding diverse perspectives to her marketing expertise.

Currently, Colette serves as a Shopper Marketing Specialist at Kellogg Company, where she drives innovative marketing strategies to attract and engage consumers.

Prior to her role at Kellogg's, she held positions at TORQUE Strategies, where she excelled as a Manager of Client Strategy and previously as a Coordinator of Client Strategy.

Her experience also includes serving as an Associate Manager at skoah, demonstrating her versatility in adapting to different marketing environments and roles.

For any inquiries or collaborations, Colette can be reached via email at gohcolette@gmail.com.