Elan Miller

Elan Miller: Brand Strategist and Founder of Off-Menu Studio

Elan Miller is a brand strategist and the founder of Off-Menu, a brand strategy and design studio.13 He has extensive experience working with startups and established companies to help them craft compelling brand stories and differentiate themselves in the market.13

Career Highlights

• Founded Off-Menu, a brand strategy and design studio, in 202213
• Previously worked at Twitter, advising product and design leads on initiatives like Misinformation, DMs, and Communities1
• Made Forbes 30 under 30 in consumer technology1
• Has partnered with companies like Vector DAO, Buzzfeed, Aurora, and more1

Approach and Philosophy

Miller's approach to brand strategy is narrative-driven, focusing on surfacing insights that make people feel things and remember them.1 He specializes in reframing opportunities in new ways to create a clear path forward that energizes teams.1

His philosophy is that a compelling brand story sits at the heart of everything a company does, from product to marketing.3 He helps companies answer fundamental questions like why they exist, what sets them apart, and how they convey their worth.2

Recent Projects

Some of Miller's recent projects include:

• Helping Founder Shield level up their perception with fast-growing companies by leaning into their unique personal touch3
• Positioning Stelo's brand to outshine competitors and go to market with momentum3
• Clarifying Aleo's story and building a differentiated brand and website before launching on mainnet3
• Helping Eclipse explain their complicated tech in the simplest way possible to spark a movement around their mission3

Miller's LinkedIn username is elanmiller5, and he is currently based in Los Angeles, CA.4