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Henk Groenewald
Brand, Consumer, and Experience Strategy Leader
Henk Groenewald is the Head of Strategy at Proper Villains, a brand strategy and design studio based in Boston, Massachusetts. He has been in this role since September 2022. Prior to joining Proper Villains, Groenewald served as the Senior Vice President of Planning at Havas Life Rare, showcasing his extensive experience in brand and consumer strategy.13
Groenewald is also recognized as a brand consultant and the founder of The Brand Ecologist, where he focuses on enhancing brand performance through strategic insights and innovative approaches.3 With over two decades of experience in the field, he has developed a reputation for driving transformational experiences that align with clients' aspirations and market demands.12
At Proper Villains, Groenewald collaborates with a diverse team to create impactful brand experiences, leveraging his expertise to navigate complex challenges in various industries.1
