Laura Gordon

Laura Gordon is a Principal at SYPartners, where she focuses on driving transformational impact for individuals and organizations. She combines her expertise in growth strategy, consumer insights, analytics, and creative storytelling with a strong problem-solving approach. Throughout her career, she has worked with a diverse range of clients, including CVS, IBM, NBCUniversal, and Time Inc., to establish strategic visions and foster organizational change.12

Before joining SYPartners, Laura was involved in brand strategy consulting at Prophet and worked in advertising at Digitas LBI. Her career began with writing and editing travel guides for Let’s Go Publications. She holds an M.B.A. in Marketing and Entrepreneurial Management from The Wharton School at the University of Pennsylvania and an A.B. in History and Literature from Harvard University.13