Eddie Chien

Eddie Chien is a seasoned professional with over 20 years of experience in marketing research, spanning both client and agency roles across various data scales.

His global exposure in countries like the United States, Singapore, China, and Taiwan, coupled with consumer interactions in over 10 countries and extensive research in 50+ Chinese cities, provides a unique perspective on consumer behavior and market dynamics.

Eddie possesses end-to-end proficiency in marketing research, encompassing proposal creation, research design, execution, analysis, and strategic application.

He excels in translating research insights into actionable business strategies, including consumer trend analysis, market positioning decisions, and strategic planning.

Known for his strong leadership, agility, and collaboration skills, Eddie has effectively worked with diverse teams and cultures, demonstrating exceptional organizational abilities in establishing and leading large professional teams.

Eddie Chien's contributions have been widely recognized within the industry, with notable accolades such as being Vice President of CMRA's Client Committee, guest speaking at prestigious institutions like Beijing University, and serving as a judge for various esteemed industry awards.

He has also been a featured speaker at prominent industry events such as ESOMAR Youth Conference, Market Research Education Conference, China Branding Summit, and Effie Awards in China.

Eddie has received numerous awards during his tenure at Procter & Gamble, including Best Leadership, Risk-Taking, and Data System Awards, President's Choice Award, and nominations for innovative techniques and consumer analysis excellence.

His educational background includes a Bachelor's degree in Chemical Engineering and an MBA in Marketing, both from National Taiwan University.

In his professional journey, Eddie has held key positions such as Director of Consumer Insight, Measurement, and Analytics at Shanghai Disney Resort, Managing Director at IPSOS China ASI, and various leadership roles in the Consumer & Market Knowledge division at Procter & Gamble, encompassing responsibilities from researcher to associate director across different regions.