Reinhold Braun

Reinhold Braun is a prominent business leader currently serving as the Managing Director (Geschäftsführer) of Sortimo International GmbH, a leading manufacturer of van racking systems and mobile transport solutions in Europe. He has been with Sortimo since 1993, when he joined as a managing partner, and has played a crucial role in steering the company towards innovation and sustainability.

Background and Education

Born in 1965 in Zusmarshausen, Germany, Braun began his career with an apprenticeship as a locksmith in his father's business. He later pursued higher education in mechanical engineering at the University of Augsburg. His professional journey included a stint at the US-based NCR Corporation before he transitioned to Sortimo.

Leadership at Sortimo

Under Braun's leadership, Sortimo has embraced sustainability as a core principle. He emphasizes that all decisions are made with long-term sustainability in mind, aiming for carbon neutrality and adapting to market needs through innovative practices. Braun has fostered a culture that encourages learning from failures, which he believes is essential for innovation. This approach has led Sortimo to enhance its supply chain flexibility and engage in digital transformation, particularly in response to challenges posed by the COVID-19 pandemic.12

Key Initiatives

• Sustainability Focus: Braun has spearheaded efforts to ensure that Sortimo's operations are environmentally sustainable. The company is undergoing significant transformations to meet these goals.
• Innovation: He has positioned Sortimo as a leader in e-mobility by developing extensive e-charging infrastructure across Europe.
• Agility: Recognizing the unpredictability of market disruptions, Braun has prioritized agility within the company’s operations.23

Additional Roles

In addition to his role at Sortimo, Braun was elected President of the IHK Schwaben (Chamber of Commerce) on January 16, 2024. This position allows him to influence economic policies and support local businesses within the region.1

Braun's leadership style is characterized by collaboration with partners to understand local market needs better, which he views as essential for future growth and success.2