Derek Yarbrough

Derek Yarbrough is a seasoned retail executive with extensive experience in fashion, commerce, and technology.1 He most recently served as the Chief Marketing Officer for both J.Crew and Madewell, two iconic American brands.1

Career Highlights

J.Crew and Madewell: Derek held the position of Chief Marketing Officer for J.Crew and Madewell from February 2021 to late 2023.12 In this role, he led brand marketing, creative, styling, ecommerce, performance marketing, customer insights, and external communications teams for both brands.1

Previous Roles at Madewell: Before becoming CMO for both brands, Derek had a progressive career at Madewell:

• Chief Marketing Officer (April 2019 - January 2021)
• SVP Digital & Strategy (December 2017 - April 2019)
• VP Digital & Strategy (September 2015 - December 2017)
• Senior Director of Ecommerce (October 2012 - August 2015)1

Expertise and Focus

Derek's expertise lies in:

1. Guiding compelling, consistent, and elevated brand expression
2. Driving short-term and long-term full-funnel integrated marketing performance
3. Overseeing ecommerce, digital marketing, brand marketing, loyalty, analytics, and customer insights1

Recent Development

At the end of 2023, Derek made the decision to leave his position as CMO for J.Crew and Madewell, which he described as a "dream job".2

LinkedIn Presence

Derek Yarbrough is active on LinkedIn with the username "yarbroughd".1 He regularly shares insights and updates related to marketing, branding, and the fashion industry.34