Derek Yarbrough
CMO & CXO | ex J.Crew & Madewell | Brand Builder | DTC & Ecommerce Expert | Transformational Leader | Insider's Most Innovative CMOs
Derek Yarbrough is a well-seasoned and accomplished retail marketer with over 20 years of experience in digital and brand-building, who is passionate about innovation, team building, and customer-centric cultures. He has worked with top brands such as J.Crew and Madewell, as well as established Fortune 500s in the Retail/CPG sectors. Derek has extensive experience in driving digital-first commerce, e-commerce, and international e-commerce, while directing all aspects of the digital function. He has spearheaded strategic planning and problem-solving in fast-changing, multi-channel, and cross-functional settings. His exceptional leadership skills and strategic acumen have helped drive thought leadership and impact performance and profitability. Derek specializes in global e-commerce, emerging brands, growth strategy, brand development, and P&L control. His other strengths include luxury brands, luxury travel, beauty/CPGs, fitness/wellness, strategic marketing, direct marketing, email marketing, SEO/SEM, and CRM. Overall, Derek Yarbrough is an expert in all aspects of digital and brand-building in the retail industry and is well equipped to lead any business through digital transformation.
Derek Yarbrough
CMO & CXO | ex J.Crew & Madewell | Brand Builder | DTC & Ecommerce Expert | Transformational Leader | Insider's Most Innovative CMOs
Derek Yarbrough is a well-seasoned and accomplished retail marketer with over 20 years of experience in digital and brand-building, who is passionate about innovation, team building, and customer-centric cultures. He has worked with top brands such as J.Crew and Madewell, as well as established Fortune 500s in the Retail/CPG sectors. Derek has extensive experience in driving digital-first commerce, e-commerce, and international e-commerce, while directing all aspects of the digital function. He has spearheaded strategic planning and problem-solving in fast-changing, multi-channel, and cross-functional settings. His exceptional leadership skills and strategic acumen have helped drive thought leadership and impact performance and profitability. Derek specializes in global e-commerce, emerging brands, growth strategy, brand development, and P&L control. His other strengths include luxury brands, luxury travel, beauty/CPGs, fitness/wellness, strategic marketing, direct marketing, email marketing, SEO/SEM, and CRM. Overall, Derek Yarbrough is an expert in all aspects of digital and brand-building in the retail industry and is well equipped to lead any business through digital transformation.