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Emma Gaines-Ross
Executive Creative Director + Brand Strategist | ex Kate Spade, buybuyBABY, Madewell, J.Crew
Emma Gaines-Ross is a seasoned marketing creative professional with two decades of experience in spearheading customer-centric brand strategies and integrated marketing campaigns across the retail, fashion, and lifestyle sectors. Her expertise lies in crafting meaningful and impactful creative solutions that align with business objectives and drive tangible outcomes. She is known for her exceptional leadership skills, team building capabilities, and fostering cross-functional collaborations.
Emma Gaines-Ross's key areas of expertise include Creative Direction, Brand Storytelling, Customer Experience, Strategic Planning, Leadership, Advertising, Brand Marketing, Digital Marketing, E-commerce, Content Marketing, Brand Development, Design, Creative Operations, Photography, Typography, Voice & Tone, Brand Strategy, In-store Design, UX/UI Design, and Social Media. With a diverse skill set spanning various aspects of marketing and design, she brings a holistic approach to building brand narratives and engaging customer experiences.
Educationally, Emma Gaines-Ross pursued a Bachelor's degree in Art-Semiotics with a focus on Modern Culture and Media at Brown University. Her academic background combined with her professional journey has equipped her with a unique perspective on the intersection of art, culture, and communication in the marketing landscape.
Throughout her career, Emma Gaines-Ross has held key positions that have shaped her expertise and leadership. She founded and served as the Creative Director at EGR Studio, steered creative direction at Harmon and buybuy BABY, lent her creative vision to kate spade new york, honed her design skills at Madewell and Condé Nast, and kickstarted her creative journey at respected design studios like Buder Engel & Friends and East Bay Express.
Emma Gaines-Ross's rich professional background underscores her proficiency in navigating the nuances of branding, design, and marketing in dynamic industry landscapes. Her track record of driving successful marketing initiatives and her commitment to innovative and customer-centric approaches make her a sought-after creative mind in the marketing and design realm.