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Gigi Shaukat
Marketer, Consultant, Investor
Gigi Shaukat is a seasoned marketing leader with a wealth of experience in brand and product marketing, primarily at Procter & Gamble.
She has a strong background working with renowned brands in the beauty and home care sectors, such as Gillette, Olay, and Tide, as well as luxury products.
In her role within Brand Management, Gigi has spearheaded global and regional cross-functional teams in executing major initiatives and go-to-market strategies, encompassing new product launches, retail collaborations with key partners like Walmart, Target, CVS, Costco, and Walgreens.
Her expertise extends to various facets of marketing and business management, including advertising partnerships with agencies like Saatchi & Saatchi and BBDO, operational management, P&L oversight, and e-commerce strategies.
During a personal sabbatical period, Gigi served as the Vice Chair of Make-A-Wish of Southern Nevada, showcasing her dedication to community involvement and philanthropy.
Currently, she operates as an independent consultant and investor while also contributing as a partner at the Silicon Valley Social Venture Fund (SV2).
Gigi's specialization lies in luxury, premium, and lifestyle brands, with proficiencies in P&L management, cross-functional leadership within complex organizational structures, new product development, digital marketing, media planning, consumer insights, brand equity, retail channel strategies, and business development.
Her educational background includes a literature degree from Harvard University and a high school diploma from Academia San Jose.
Gigi Shaukat has held various roles in esteemed organizations such as Gibraltar Partners and Procter & Gamble, where she served in senior positions focused on e-commerce, digital marketing, new product development, and retail strategy across prominent brands.