Daniel Heaf

Daniel Heaf is a seasoned executive currently serving as the Chief Strategy & Transformation Officer at Nike, a position he has held since August 2023.1 With a career spanning over two decades, Heaf has accumulated extensive experience in digital commerce, marketing, and strategy across various high-profile companies.

Career Progression at Nike

Heaf's tenure at Nike began in September 2018 when he joined as VP/GM Global Direct Digital Commerce.1 He then progressed to the role of VP Nike Direct in April 2020, a position he has maintained alongside his current role.1 His involvement in Nike's digital and retail strategies is evident from his posts about Nike's innovative store concepts and digital initiatives.23

Previous Experience

Before joining Nike, Heaf held several senior positions at Burberry, including:

• SVP Digital, Marketing, Analytics & Customer Service
• SVP Digital Commerce & Digital Marketing
• SVP Digital Commerce

His time at Burberry spanned from June 2014 to September 2018.1

Earlier Career Highlights

Heaf's career also includes significant roles in media and technology:

• Chief Digital Officer at BBC Worldwide (2010-2014)
• 4iP Investor at Channel 4 (2008-2010)
• Director Digital Ventures at BBC Worldwide (2007-2008)
• Editor at BBC Radio 1 & 1Xtra (2002-2007)
• Producer in Entertainment at AOL (2000-2002)1

Areas of Expertise

Throughout his career, Heaf has demonstrated expertise in:

• Digital commerce and marketing strategies
• Retail innovation and transformation
• Media and technology integration
• Strategic leadership in global companies

His current role at Nike involves overseeing strategy and transformation initiatives, likely drawing on his diverse background in digital, retail, and media sectors.1