Nicole Otto

Nicole Otto served as the Global Brand President of The North Face at VF Corporation from June 2022 until June 2024.13 Here are some key details about her tenure and background:

Role at The North Face

Nicole Otto was appointed as Global Brand President of The North Face in January 2022 and officially took on the role in June 2022.1 She was the first female to hold this position at the company.3

Previous Experience

Before joining The North Face, Otto had a successful 16-year career at Nike.1 Her most recent position at Nike was:

• Vice President of Nike Direct North America from 2018 to May 20211

In this role, she oversaw Nike's digital experiences and retail stores throughout North America. She was responsible for integrating the company's physical and digital retail ecosystem.1

Key Accomplishments at Nike

• Launched new flagship and Nike Live experiences in New York City and Los Angeles
• Began expansion of owned retail across the U.S.
• Key architect of Nike's digital consumer-facing technology platforms
• Led the launch of the Nike app and the SNKRS app while serving as Vice President & General Manager of Digital Commerce in EMEA

Departure from The North Face

Nicole Otto's tenure as Global Brand President of The North Face ended in June 2024. She was replaced by Caroline Brown, who was appointed to the role effective June 10, 2024.23

Compensation

During her time as Global Brand President at VF Corporation, Nicole Otto's total compensation for the 2024 fiscal year was $2,948,351.4 This included:

• Base salary: $625,000
• Bonus: $250,000
• Stock options: $999,885
• Stock awards: $1,019,511
• Other compensation: $53,955

Nicole Otto's appointment and subsequent departure were part of several leadership changes at VF Corporation in recent years, as the company has been working to address challenges in its various brands, including The North Face.23