Justin Kentor

Justin Kentor is a seasoned business executive who currently serves as the Chief of Strategy and Business Transformation at Varsity Brands, a portfolio company of Bain Capital Private Equity.1 He joined Varsity Brands in August 2019, taking on this crucial role to drive the company's strategic initiatives and growth.12

Professional Background

Before joining Varsity Brands, Kentor had an impressive career at Nike, Inc., where he held several key positions:

1. Head of Nike's Digital Activity Commerce
2. Strategy leader for Nike's North America business
3. Strategy leader for Nike Digital1

Prior to his tenure at Nike, Kentor worked as a consultant and project leader at the Boston Consulting Group, further honing his strategic acumen.1

Education

Kentor's educational background includes:

• BBA from the University of Texas at Austin, Red McCombs School of Business (2000)
• MBA from Harvard Business School (2007)1

Role at Varsity Brands

As Chief of Strategy and Business Transformation, Kentor's responsibilities include:

• Strategic integration of new initiatives
• Development and execution of the company's business and growth strategies
• Bringing Varsity Brands' efforts to the next level in terms of digital growth, commercialization of new ideas, and operational excellence1

Adam Blumenfeld, CEO of Varsity Brands, praised Kentor's appointment, citing his "superb experience, keen strategic acumen, consumer insight, and a proven track record of execution" as key assets for the company's future growth.1

About Varsity Brands

Varsity Brands is a market leader in team sports, school spirit, and achievement recognition. The company operates through three main businesses:

1. BSN SPORTS
2. Varsity Spirit
3. Herff Jones

These entities work together to promote personal, school, and community pride through customizable products and programs for educational institutions, sports teams, and corporations.1

Justin Kentor's role at Varsity Brands is pivotal in driving the company's mission to inspire achievement and create memorable experiences for young people across various educational and community settings.