Andrey Krishnev

Andrey Krishnev is an experienced business leader with a strong background in the sportswear and retail industries. He is currently serving as the Chief Executive Officer (CEO) at Миксит (Mixit), a company based in Moscow, Russia.2

Career History

Prior to his current role, Andrey had a notable career at Nike:

Nike Russia:

• General Manager (2017-2022)
• Led the company's digitalization strategy and e-commerce initiatives
• Focused on creating a Nike ecosystem in Russia
• Successfully navigated the challenges posed by the COVID-19 pandemic1

Nike Western Europe:

• Senior Strategic Account Director
• Led a cross-functional team at Nike's headquarters in the Netherlands
• Responsible for Nike's business with Deichmann Group, a major global account1

Earlier Roles at Nike:

• Sales Director
• Strategic Account Director1

Procter & Gamble:

• Started his career here
• Progressed from Account Manager to Key Account Director1

Leadership Approach

Andrey Krishnev is known for:

• Driving innovation and digital transformation
• Fostering a culture of experimentation and open communication
• Adapting quickly to change and uncertainty
• Focusing on e-commerce and online marketing
• Building strong partnerships and ecosystems1

His leadership during the COVID-19 pandemic demonstrated his ability to pivot strategies quickly and lead teams through challenging times, resulting in business growth despite retail closures.1

Andrey Krishnev's LinkedIn profile can be found under the username "andrey-krishnev".2