Chip Smith

Chief Marketing Officer at JTV

Chip Smith is the Chief Marketing Officer (CMO) at Jewelry Television (JTV), a position he has held since July 2020. In this role, he is responsible for the planning, development, and execution of JTV's marketing and advertising initiatives, including digital marketing strategies.1 2

Background and Experience

Chip Smith brings over 30 years of marketing experience to JTV, with more than 20 years focused on interactive marketing. His career began in the B2C transportation sector with Ryder System, followed by significant B2B experience at Johnson Controls. He also played a crucial role in the growth of Monster.com and has extensive retail experience, notably at Sears Appliances and Home Services.1 2 3

Education

Chip holds a Bachelor of Science in Finance and a Master of Business Administration in Marketing and Finance from the University of Tennessee.1 2

Career Path

Before joining JTV, Smith held several key positions:

Vice President of Marketing at Malibu Boats (April 2019 - July 2020)
Chief Marketing Officer at Sears Home Services (November 2014 - October 2018)
Vice President of Marketing at Waste Management, Inc. (June 2011 - September 2014)
Senior Vice President of Online Marketing and Business Development at Monster (August 2004 - August 2007) among other roles.3 4

Based in Knoxville, Tennessee, Chip Smith is committed to leveraging his extensive background to enhance JTV's marketing efforts in his home state.1 2

Experience

Chief Marketing Officer at Jewelry Television (July 2020 - Present)

Vice President of Marketing at Malibu Boats (April 2019 - July 2020), Chief Marketing Officer at Sears Holdings Corporation (November 2014 - October 2018), Vice President of Marketing at Waste Management, Inc. (June 2011 - September 2014)