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Justin Sears
Chief Marketing Officer at Pipefy
Justin Sears is an experienced marketing executive with over twenty years of experience in leading cross-functional teams towards creating new software product categories. His expertise lies in product positioning, messaging, and content creation for various marketing channels, including digital demand generation, field events, website SEO, and sales enablement. Justin's skills encompass positioning open-source software platforms for cloud and data center environments, launching and owning new product categories, crafting customer-driven narratives for product uniqueness, and developing content strategies targeting technical products for business buyers. He excels in defining target buyer personas, aligning messaging with benefits, managing relationships with tech reporters and analysts, leading cross-functional teams effectively, optimizing websites for improved SEO and lead generation, and creating pricing models for business growth strategies.
