Chip Rodgers

Chip Rodgers is a seasoned executive with extensive experience in marketing, partnerships, and ecosystem management in the B2B SaaS industry.1 While your query mentions him as the Chief Marketing Officer at WorkSpan, his current role is actually Chief Partner Officer at WorkSpan, as indicated in several of his recent LinkedIn posts.234

Professional Background

Chip Rodgers has over two decades of experience in driving marketing initiatives and building partnerships for various technology companies.1 His career highlights include:

• WorkSpan: Currently serving as Chief Partner Officer
• CMO Huddles: Founding Board Member (2020 - Present)
• Ciena: Vice President, Marketing (2015 - 2016)
• MicroStrategy: Vice President, Global Demand Center (2014 - 2015)
• SAP: Held multiple roles, including Director of Global Partner Marketing and Business Development (2001 - 2006)

Expertise and Focus Areas

Rodgers is known for his expertise in:

• B2B SaaS marketing and partnerships
• Ecosystem development
• Partner marketing and business development
• Event marketing and execution
• Social media and community marketing

Recent Activities

Chip Rodgers has been actively involved in various industry events and discussions:

• Participated in the AWS GenAI and Security Executive Forum5
• Attended and shared insights from the Inbound 2024 conference6
• Engaged in discussions about partner ecosystems and planning for 202578

Chip Rodgers is recognized as an industry pioneer and thought leader in ecosystems and partnerships. He is also known for hosting video podcasts and acting as a market evangelist in the B2B SaaS space.1