Robert Cathey

Robert Cathey is the founder of Cathey Communications, a niche PR and marketing firm specializing in cloud-native and DevOps technologies.1 With over 25 years of experience in the technology industry, Cathey has established himself as an expert in modernizing information technology through cloud-native and open source computing.

Professional Background

Cathey founded Cathey Communications in October 2009.1 The company focuses on providing PR and marketing services to early-stage startups in cloud infrastructure, DevOps, and DevSecOps.1 Their services include:

• Message development
• Competitive research
• Market validation
• Media and analyst relations
• Content strategies
• Lead nurturing/automation
• Event marketing

Prior to founding Cathey Communications, Robert held several leadership positions:

• Partner and Vice President of Development at BMa (2005-2009)
• Vice President at Ackermann PR (1994-2005)
• Director of Marketing at FuziWare (1991-1994)
• Marketing Manager at Visicon and TeleRobotics International (later iPIX) (1989-1991)1

Education

Cathey holds two degrees from the Haslam College of Business at the University of Tennessee:

• MBA in New Venture Marketing + Finance (1989-1991)
• BS in Operations Management (1985-1989)1

Expertise

Robert Cathey's areas of expertise include:

• Strategic communications counseling
• Brand management
• Public and analyst relations
• Crisis communications
• Message development
• Marketing plan development
• Cloud computing and infrastructure
• Open source technologies
• Artificial intelligence and machine learning1

At Cathey Communications, Robert serves as the chief strategist and account lead, often contributing to blog and byline content for clients.2 His firm has built long-term relationships with media and analysts in the cloud and DevOps space, helping drive liquidity events for clients including acquisitions by major tech companies.1