Suggestions
Caroline Moul
From building digital capabilities to leading an agency and moving forward to leading and building Omnicom’s influencer arm along with future strategic performance solutions.
Caroline Moul is a seasoned executive in the media and marketing industry who was recently appointed as the President of Creo Canada, Omnicom Media Group's influencer marketing brand.1 Here are some key details about her career and new role:
Career Highlights
Previous Position:: Prior to her current role, Caroline Moul served as the president of PHD, another Omnicom Media Group agency, for six and a half years.1
Extensive Experience:: Moul has an impressive track record with over 22 years at PHD, where she steadily climbed the ranks.1
Digital Expertise:: Throughout her tenure at PHD, Moul's focus was primarily on digital marketing. She joined the agency as a digital media strategist and planner, eventually progressing to leadership roles in digital and emerging markets.1
New Role at Creo Canada
Appointment Date:: Caroline Moul was promoted to her new position as President of Creo Canada on September 4, 2024.1
Responsibilities:: In her new role, Moul is tasked with:
- Bringing Creo to Canada to enhance the group's existing capabilities
- Leading the growth of other OMG future-forward products
- Modernizing influencer marketing with media-based rigour and full-funnel measurement1
Reporting Structure:: Moul reports to Cam Reston, the CEO of OMG Canada, and is based in Toronto.1
Industry Involvement
Caroline Moul is actively involved in the Canadian media industry:
- Currently serves as the chairperson of the Digital Advertising Alliance of Canada
- Board member of the CMDC (Canadian Media Directors' Council)1
While her LinkedIn username is caroline-moul-961331, it's important to note that her profile likely reflects her previous role at PHD, given her recent appointment to Creo Canada.