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Faye Soon
Director, Communications Planning & Digital at Carat
Faye Soon is a seasoned professional with a diverse educational background and a wealth of experience in marketing, advertising, and strategic communications.
Having studied B.Sc. in Advertising and B.A. in Economics at Boston University, Faye's academic foundation is solid and versatile.
Faye has held pivotal roles in various organizations, including being the Director of Communications Planning & Digital at Carat, where she oversees strategic communication initiatives.
Prior to her current position, Faye served as a Strategy Director and Associate Strategy Director at PHD, where she honed her skills in devising innovative marketing strategies.
With extensive experience in integrated planning and media, Faye has also contributed significantly as a Manager and Senior Associate at UM Worldwide.
Faye's career journey began with roles such as Assistant Media Planner at Neo@Ogilvy and Marketing Intern at Fitcorp, showcasing her diverse skill set and adaptability.
During her time at Boston University AdLab, Faye excelled as an Account Supervisor and Account Executive, demonstrating strong leadership qualities and marketing acumen.
Faye's commitment to professional growth is highlighted through her early experiences as an Intern at Rings-Leighton Ltd. and with Honorable Representative Sam Farr [D-CA], where she gained valuable insights into different facets of the industry.
Furthermore, Faye's passion for education and community involvement is evident through her volunteer work as an Assistant Class Teacher at the Smithsonian Early Enrichment Center, showcasing her dedication to shaping young minds and giving back.
Overall, Faye Soon's rich background in strategic communications, marketing, and diverse industry exposure make her a valuable asset in any professional setting.