Caroline Schares

Caroline Schares is a highly experienced professional with over 13 years of agency experience in the Atlanta market, working with national brands in various industries including restaurant, retail, financial, automotive, travel, health, and consumer packaged goods (CPG).

Currently, Caroline serves as the leader of the agency in-house programmatic trading team at Zenith Atlanta, showcasing her expertise in programmatic advertising and digital marketing strategies.

Caroline Schares pursued her Bachelor's in Business Administration (BBA) with a focus on Marketing, achieving an impressive GPA of 3.7 out of 4.0 at the University of Georgia - Terry College of Business.

Throughout her career, Caroline has held key roles in leading organizations such as Zenith, starting as a Media Planner at Morrison Agency and progressing to roles like Digital Media Planner and Senior Digital Media Planner at Studiocom, Digital Media Manager and Digital Media Supervisor at 360i, Associate Director of Digital Investment and Associate Director of Programmatic at Zenith, and eventually Vice President of Programmatic at Zenith Precision.

Caroline Schares has gained extensive expertise in programmatic advertising, digital media planning, and management through her diverse roles at renowned agencies in the Atlanta market.