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    Ashley Arena

    Executive Director, Digital Investment at PHD

    Ashley Arena is a highly experienced Media planning and buying leader with a strong track record of helping brands achieve marketing and business objectives through digital media strategies.

    She has worked across various industries including Auto, Travel, Retail, Consumer Goods, Beauty, and Pharmaceuticals, managing campaigns, teams, and budgets of all sizes.

    Ashley's expertise includes direct-to-site programs, programmatic trading, custom content development, sponsorship execution, social campaign management, and cross-platform video planning.

    Beyond campaigns, she focuses on developing employees and mentoring them for career growth.

    She holds a BS in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University.

    Professionally, Ashley has held positions such as Executive Director, Digital Investment at PHD, Digital Director at PHD, Group Director, Digital Investment at OMD USA, and Strategy Manager at Unilever with Mindshare, among other roles.

    During her career, she has honed her skills in media planning, buying, and digital strategy, making her a valuable asset to any organization.

    Apart from work, she enjoys traveling, especially to appreciate nature, and has a passion for sports.