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Bradley Paster
VP Sales - North America at Profitero
Professional Background
Bradley Paster is an accomplished revenue executive known for his robust track record in driving sustainable and efficient growth for companies with annual run rates between $8 million to $100 million. Over the years, Bradley has honed his expertise in optimizing revenue streams and enhancing overall company performance across various sectors. His impressive career spans several high-profile leadership roles where he has consistently delivered above-target results and transformed organizations through innovative revenue strategies.
Throughout his experience, Bradley has developed a keen ability to identify and address problem areas within organizations, allowing him to implement best-practice strategies that not only foster growth but also ensure sustainable business health. This data-driven approach has been fundamental to his success in both restructuring and optimizing customer life cycle processes—from customer acquisition to expansion—while simultaneously minimizing churn rates.
Education and Achievements
Bradley holds a Master of Public Administration (MPA) and a Bachelor of Arts (BA) in Government, with a focus on International Relations, both from the prestigious Clark University. His foundational knowledge equips him with unique insights into governmental and public policy processes, informing his capabilities as a leader in the complex and often competitive business landscape.
In terms of professional accomplishments, Bradley's sales leadership roles have yielded remarkable results. For instance, during his tenure as the Vice President and Head of Sales for North America at Profitero, he successfully reorganized the sales team and revamped the territory model, resulting in an impressive 43% year-over-year growth and achieving 110% of the Annual Recurring Revenue (ARR) target. Additionally, he restructured the customer success organization, which led to a significant increase in Net Revenue Retention (NRR) to 113%.
Throughout his career, he has implemented innovative sales processes and methodologies that have resulted in extraordinary growth rates. Notably, one initiative resulted in a 64% growth rate, showcasing his ability to refine and optimize sales approaches amidst a rapidly evolving market landscape. Furthermore, he developed a skills scorecarding and enablement function that enabled his team to improve their performance significantly, increasing revenue per employee by an impressive 111%.
Bradley has also led transformative initiatives such as restructuring the Sales Development Representative (SDR) team to move to an outsourced model, rebuilding the customer success and account management functions, creating a sales engineering role, and developing strategic channel and partner programs. His vision and leadership in bringing new product offerings to market have consistently set his teams up for success against their objectives.
Personal Leadership Philosophy
Bradley’s leadership style is markedly collaborative and empathetic. Early in his career, he realized that success in sales and revenue generation requires a mindset that embraces teamwork rather than individual silos. He believes that aligning teams towards a common goal—driving customer satisfaction and achieving revenue objectives—leads to more profound success. His teams appreciate his approach, highlighting his ability to connect meaningfully with individuals, understand their motivations, and foster an environment of trust and collaboration.
His commitment to a data-driven leadership style allows him to base decisions on evidence rather than ego. This attribute fosters a culture where team members feel empowered to share insights and contribute to the overall success of their organization.
Community Engagement
Beyond his commitment to professional excellence, Bradley is deeply rooted in community service. He volunteers his time with organizations such as Birthday Wishes, where he supports families in celebration of their children's birthdays. Furthermore, he coaches youth sports, imparting crucial life skills and instilling a love for teamwork and athleticism among young athletes. His dedication to giving back demonstrates a well-rounded approach to leadership and life, embodying the values of integrity and community engagement.
In conclusion, if your organization is seeking to create, scale, or execute a new go-to-market (GTM) strategy, or to enhance your existing GTM strategy, Bradley Paster's extensive experience and his empowering leadership style could provide the insights and frameworks necessary for success. His impressive credentials combined with a passion for teamwork, performance optimization, and community service make him a prime candidate for driving results and fostering growth in any organization.
Achievements
- Reorganized sales team and territory model resulting in 43% YoY growth achieving 110% of ARR target.
- Restructured customer success organization increasing NRR to 113%.
- Implemented new sales process and methodology resulting in 64% growth rate.
- Created skills scorecarding and enablement function to exit low performers while coaching up team resulting in a 111% increase in revenue per employee.
- Restructured SDR team moving to an outsourced model.
- Rebuilt customer success and account management functions.
- Created sales engineering role, sales operation, and sales enablement functions.
- Developed and implemented strategic channel/partner programs.
- Identified and launched new product offerings.
Location
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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