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Mor Assouline
Founder @ FDTC | AEs and Sales Teams Win More with My Training, Enablement, and Coaching | 2x VP of Sales | >10x Startup Advisor & Consultant | Grab my top 24 disco questions below ⬇️
Professional Background
Mor Assouline has a dynamic and inspiring journey that has transformed from a daunting first encounter with sales to becoming a seasoned expert in the SaaS industry. With over 13 years of experience, Mor has held prestigious positions, including being a two-time Vice President of Sales for early-stage SaaS startups. His background illustrates a remarkable turnaround from a challenging first job experience into a thriving career where he has not only excelled personally but has also made a meaningful impact on the sales landscape.
Throughout his career, he has demonstrated a profound ability to identify and nurture sales talent, honing the skills of Account Executives (AEs) and sales teams across various organizations. Mor has successfully built and scaled Go-To-Market (GTM) sales teams from scratch, achieving outstanding results such as tripling annual recurring revenue (ARR) within just 12 months for two startups. These achievements underscore his expertise in sales strategy and execution, making him a sought-after leader and mentor in the industry.
By simplifying complex sales processes, Mor has empowered salespeople to perform at their best, transforming the way SMB (Small and Medium Business) and MM (Mid-Market) companies approach sales. His dedication to training and coaching has enabled AEs to ramp up quickly, consistently converting 60-80% of their sales demos, thus showcasing his talent in fostering growth.
Further demonstrating his expertise, Mor has reduced average sales cycles from 75 days to just 25 days within three months, a testament to his skills in creating efficient and effective sales processes that drive results. These exemplary successes have cemented his reputation as an invaluable asset to any organization.
Education and Achievements
Mor Assouline earned a Bachelor of Arts in Marketing from Florida International University - College of Business, where he developed a solid foundation in marketing principles that would serve him well throughout his career in sales. He also refined his early experiences at Hebrew Academy (RASG), where he likely developed crucial communication and analytical skills.
In addition to his educational background, Mor has significantly contributed to a variety of organizations, serving in roles that utilize his sales expertise. He has held positions as a Product Advisor at Twain, Sales Coach & Consultant at DCKAP and GorillaDesk, and Strategic Advisor at Vajro, among many others. His extensive list of affiliations illustrates his commitment to empowering sales teams and enhancing the overall sales process. His tenure at notable companies such as PracticePanther Law Practice Management Software—where he was not only an Account Executive but later became VP of Sales, leading the company through significant growth—highlights his ability to adapt and thrive in fast-paced environments.
Mor has also shared his knowledge as a mentor and instructor at several prestigious startup programs, including Techstars and Endeavor, which has further established him as a thought leader in the sales community. His passion for coaching continues through various initiatives, such as the SMB & MM AE Sales Coaching Program and Community, where he actively provides guidance to burgeoning sales professionals.
Achievements
- Sales Leadership: Achieved rapid growth by tripling ARR in 12 months for early-stage SaaS startups.
- Training Success: Developed and executed training programs that enable AEs to close 60-80% of their sales demos, significantly raising the bar for sales performance.
- Process Improvement: Successfully reduced average sales cycles from 75 days to 25 days, demonstrating outstanding efficiency in sales processes.
- Innovative Playbooks: Created tailor-made GTM sales playbooks, simplifying and clarifying the sales process for teams.
- Effective Coaching: Engaged in one-on-one and group coaching sessions tailored to fit the needs of sales teams, enhancing their performance through structured engagement and feedback.
- Community Engagement: Founded the FDTC SaaS Sales Consulting & Training platform, fostering a community of like-minded professionals eager to grow and excel in sales.
- Valuable Resources: Developed free resources such as the top 24 discovery questions utilized by thousands of salespeople, illustrating his commitment to sharing knowledge and empowering others in the industry.
In addition to running successful consulting and training services, Mor has established a reputation on various media platforms, contributing his insights through channels such as YouTube, iTunes, and Spotify. His content is designed to support sales professionals at every level, showcasing his dedication to the continuous development of the sales community.
Mor’s journey is an inspiring reflection of resilience and transformation, illustrating not just personal growth but a commitment to elevating others within the sales industry. Whether through his innovative training techniques, impactful mentoring, or strategic sales playbooks, Mor Assouline stands as a testament to the power of persistence and expertise in shaping successful sales careers.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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