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Bobby McWatters
Ecommerce & Marketing Leader | Private Equity Operator
Bobby McWatters is an accomplished e-commerce and digital marketing leader with a strong focus on driving digital excellence across various brands.
With a background that includes roles at Gilt, Diane von Furstenberg, and Estee Lauder, Bobby has expertise in performance marketing, e-commerce, and business strategy.
Starting his career as a management consultant at BCG, Bobby has since held various executive positions, including Chief Digital Officer at JustFoodForDogs, Function of Beauty, and Head of Growth at Saje Natural Wellness and Hanna Andersson.
Bobby's educational background includes an MBA from Harvard Business School and a BA in Economics and Dramatic Arts from Harvard University.
His areas of expertise encompass performance marketing, offline marketing, e-commerce, brand marketing, creative optimization, and business strategy.
