Rohan Panjiar

Rohan Panjiar is a professional with a diverse background in digital marketing, brand strategy, and e-commerce. He currently holds the position of Director - Strategy and Operations at Ro, a healthcare company.45

Career Progression

Rohan's career journey includes:

1. Working in India for an online media startup and a leading brand consultancy.1
2. Pursuing a Media Ventures program at Boston University to enhance his understanding of the U.S. media market and agile product development.1
3. Serving as the Director of Performance Marketing, Partnerships & Business Insights at Winc, a wine company.2
4. Transitioning to the healthcare industry by joining Ro Pharmacy team in 2022.4

Educational Background

Rohan attended Boston University, where he was part of the Media Ventures program.13

Skills and Interests

• Professional Focus: Rohan is driven by creating disruptive and sustainable business models in new media and e-commerce industries.
• Marketing Expertise: He has experience in digital marketing, brand strategy, and performance marketing.12
• Product Development: Rohan has worked on innovative projects, including a Facebook advertising product for Messenger.1
• Data-Driven Approach: At Winc, he implemented custom targeting and strategic optimizations for marketing campaigns.2

Personal Interests

• Music: Rohan enjoys playing the guitar and was part of a band called October in India for eight years.1
• Swimming: He finds swimming helpful for de-stressing.1

Rohan Panjiar's career trajectory showcases his adaptability and expertise across various industries, from e-commerce to healthcare, with a strong focus on marketing and business strategy.