Tabish Altaf

Tabish Altaf is a Digital Marketing professional with extensive experience in leading growth marketing strategies for prominent e-commerce companies globally.

His skill set includes managing Digital Marketing teams and substantial budgets, strategizing and executing user-acquisition campaigns through various channels, and optimizing performance marketing campaigns for tangible ROI outcomes.

Altaf specializes in monitoring app health metrics, analyzing data from mobile app attribution tools, devising re-targeting campaigns for inactive users, and tracking the entire user journey for targeted advertising.

He excels in setting up fraud prevention measures, maintaining fruitful relationships with affiliates and ad-networks, performing competitor analysis using industry tools, collaborating with product and technology teams for app enhancements, and optimizing creatives through A-B testing for improved return on ad spend.

Altaf holds a Master of Business Administration (MBA) degree in Marketing from the Faculty of Management Studies at the University of Delhi and a Bachelor of Engineering (B.E.) in Computer Science from Netaji Subhas Institute of Technology.

He has held various key positions in renowned organizations such as Amazon and MakeMyTrip.com, showcasing his expertise and leadership in the field of Digital Marketing.