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Linda (.
Growth-focused Marketing & E-commerce Leader
Linda is a seasoned marketing professional with extensive experience in digital, e-commerce, and performance marketing for renowned brands like Perry Ellis, HSN, and Staples.
With a successful track record of driving transformative change, Linda excels at innovating full-funnel marketing campaigns that focus on brand growth, demand generation, and customer acquisition.
Her leadership skills shine through in her ability to build high-performance teams, manage budgets ranging from $1M to $50M, and drive significant revenue growth with proven results.
Linda's expertise spans a wide range of marketing skills including interactive marketing, loyalty programs, customer acquisition, brand marketing, and digital analytics.
Furthermore, she has a strong e-commerce skill set encompassing strategy development, site optimization, customer experience enhancement, and digital analytics.
Linda's educational background includes an MBA from Georgia State University and a BA in Economics from Virginia Tech, underscoring her strong academic foundation.
Her professional journey includes significant roles like Director of Digital Marketing at HSN, VP of E-commerce at Perry Ellis International, and Director of Global Digital Marketing at Staples, among others.
Known for her innovative problem-solving, collaborative approach, and effective communication, Linda is poised to drive forward momentum in fast-paced environments and contribute to both short-term goals and long-term strategic initiatives.