Barbara Ruebel

Barbara Ruebel is a seasoned marketing professional with over two decades of experience in various marketing, strategy, and planning roles in diverse cultural settings, excelling in team leadership and global brand development.

She actively contributes to the business community as a board member for the ETH Entrepreneur Club, a brand coach, jury member, and lecturer at ETH. Barbara leverages her expertise as a brand and marketing consultant, assisting companies in defining and actualizing compelling brand strategies to resonate with their target audience.

Specializing in brand strategy, positioning, corporate identity, and brand activation, Barbara also extends her services to multi-channel marketing planning at different levels - be it local, regional, or global. Her skill set encompasses digital marketing, advertising, event/experiential marketing, sponsorships, co-promotions, merchandising, product placement, as well as CSR strategy development to enhance business growth while fostering customer and employee engagement.

Barbara's proficiencies extend to conducting market research, internal branding, employer branding to attract and retain talent, and incorporating customer needs into product development processes for business expansion. She particularly enjoys working with startups to steer them towards global expansion and also provides coaching on personal brand development.

Her academic journey includes studies at prestigious institutions such as the Chartered Institute of Marketing, Cambridge Marketing College, Northwestern University - Kellogg School of Management, Kettering University, and the University of St.Gallen, covering areas like digital marketing, MBA with a focus on marketing, finance, international business, and industrial administration with a specialization in marketing.

Barbara Ruebel's professional experience spans a range of key roles including Managing Partner at Brand Essence AG, lecturer at ETH Zürich, Brand and Marketing Expert at Kickstart Accelerator, member of the Advisory Board at Bax Capital, Brand and Marketing Consultant at RUNWAY Startup Incubator, Partner/Business Partner at SeestattExperts AG, Global Head of Corporate Identity and Internal Marketing at Zurich Insurance Company, Head of Brand Strategy at Chevrolet Europe, Advertising Manager at General Motors Europe - Opel, Manager in Business Planning at General Motors Europe, Communications Manager at Vauxhall Motors Ltd, Manager of Future Product Research at General Motors Europe - Opel, and Market Research Analyst at General Motors - Oldsmobile division.