Anneli Hansson

Anneli Hansson is an award-winning brand strategist based in Stockholm, Sweden, with over 20 years of experience in brand strategy, design thinking, and marketing.2 She is currently a Brand Strategy Coach and Author at The Futur, where she teaches Brand Strategy Fundamentals and provides coaching services.12

Anneli's career highlights include:

1. Working with international brands like Coca-Cola, Levi's, Polaroid, John Deere, and Volvo.2
2. Serving as Chief Brand Officer and Chief Marketing Officer at Lantmännen, a multi-billion-dollar company in northern Europe.2
3. Founding Happy Islands, a branding agency focused on creating sustainable brands.1
4. Coaching over 70 startups in Sweden.3

Her expertise encompasses:

• Brand strategy development and implementation
• Sustainability-focused branding
• Marketing strategy
• Creative problem-solving
• Public speaking and education

Anneli offers various services, including a 6-week Brand Strategy Bootcamp, 1:1 coaching, and a Brand Strategy Coaching Community.13 She is known for her holistic approach, combining strategic thinking with creativity, and her focus on sustainability in branding.4