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Jennifer LaFiura
Global Marketing & Brand Management Leader | Brand Strategist | Head of Employer Brand
Jennifer LaFiura is a Global Marketing & Brand Management Executive with over 15 years of experience in B2B and B2C businesses.
She has a proven track record of delivering innovative strategies and driving change within matrix and entrepreneurial environments.
Jennifer's expertise lies in brand and marketing strategy, go-to-market planning, purpose articulation and activation, positioning and messaging, creative development, integrated marketing, employer branding, and internal brand engagement.
During her time at American Express, Jennifer led a multi-year Global Brand Refresh, focusing on embedding the brand across the organization and transforming it from the inside-out.
She holds an MBA in Marketing and Organizational Behavior from the University of Michigan and a BA in Spanish and Telecommunications from Indiana University Bloomington.
Previously, Jennifer has held roles such as Managing Director, Head of Brand Strategy at Prosek Partners, Senior VP, Head of Brand Strategy at Prosek Partners, VP Global Brand Strategy & Planning, Director, and Senior Manager of Global Brand Strategy, as well as Senior Marketing Manager and Marketing Intern at American Express.
Her diverse experience includes working at General Mills as a Marketing Intern and as a Marketing Manager at The Princeton Review.
