Anupam Alok

Anupam Alok is a Senior Marketing Manager at Danone, specifically managing the Protinex brand. He has over 12 years of experience in marketing, particularly within the fast-moving consumer goods (FMCG) sector. His professional background includes previous roles at ITC and PepsiCo, where he developed expertise in brand and marketing strategy, go-to-market strategy, and communication development.

Professional Background

• Current Position: Senior Marketing Manager, Protinex at Danone (since March 2022)
• Previous Experience: Worked at ITC and PepsiCo
• Education: Holds a Post Graduate Diploma in Management (PGDM) with a focus on Marketing from Sri Balaji University, Pune (2008-2010)

Skills and Expertise

Anupam is noted for his consumer-centric approach and ability to identify market opportunities, which have been crucial in driving brand growth. His key strengths include:

• Brand and marketing strategy
• Go-to-market strategy
• Communication development

He is fluent in English and Hindi, enhancing his ability to engage with diverse audiences in the marketplace.1