INDUS BUSINESS ACADEMY - IBA, BANGALORE

Savitribai Phule Pune University

Area Sales Manager at Parle Products Pvt. Ltd

• Product messaging and positioning – Develop product positioning and messaging that resonates with 
   customers and differentiates our product from its competitors
• Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, 
  and the other industry players
• Sales enablement – Craft region-agnostic high-value sales tools, training, and collateral
• Demand generation – Develop and implement strategies to drive awareness and demand
• Evangelism – Serve as a company spokesperson and go-to product expert

CashnTech

Product Marketing Manager

Vayana Network

Area Sales Manager

Skills: Supply Chain Finance · Relationship Building · Business-to-Business (B2B) · Dealer Relationships · Customer Acquisition

Minko

Senior Manager

Responsible for overseeing sales operations, meeting targets and managing the sales team in the region
•	Managing, developing and training existing sales team to achieve sales and distribution objectives
•	Collecting customer and market feedback and reporting the same to the organization
•	Territory Development
•	Improving cost effectivity and controls
•	Submitting correct invoice plan for the month (Three should be thin gap between achievement and non achievement).
•	Ensure that every SO / SR has made monthly secondary plans keeping same stretch as mentioned above.
•	Ensuring financials to execute 4% daily dispatches from the depot.
•	Fixing monthly secondary and primary sales objectives.
•	Strict adherence to PFP.
•	Fixing up the priority products for the month and communicate down the line.
•	Handling a turnover of 6 cr per month with the help of 1 depots, 27 distributors and a team of 4 direct reportees (SE/SO)
Projects and Accomplishments:
Achieved 12 % YOY growth in FY 2018-19 as against 6 % All India

Parle Products Pvt. Ltd

Responsible for increasing the top and bottom line revenue stream for P&G Products within sub-distributor partners. Appoint distributors in identified locations in Maharashtra.
•	Develop network of distributors/ channel partners to ensure adequate market reach; capitalize on emerging market opportunities to enhance sales.
•	Work with sub distributors to organize and support promotional activity, brand development and sales growth.
•	Direct, train, coach and motivate sub-distributors to build distribution, maximise visibility and ensure sales goals.
•	Evaluate newly appointed sub- distributors and conduct Distributor audits.

Projects & Accomplishments: 
•	Appointed 27 distributors in Rural Areas of Maharashtra in a period of 3 months.

CG Marketing

Vertical Head SUB D Channel ☛ Rural Distributor Expansion

Directly responsible for all operations management including: increasing revenue on, people development; training and retention of staff, direct financial P & L responsibility, core customer/guest relations and experience.
•	Analyzed the consumption pattern, raised purchase indents with suppliers for maintaining optimum inventory.
•	Fostered a culture of development within the organization and build an engaged workforce through teaching, leading and coaching. 
•	Promoted a guest-centric culture and held restaurant staff accountable for continuously improving the guest experience.

Kamats Original Family Restaurants

Franchiseee Owner ☛ P&L, Sales & Marketing

Designed and implemented strategies to fulfill the objectives, maximize revenues, profits and market share for Pens and Stationery products including Linc Pens, Uniball pens, Markline pencils etc.
•	Increased brand visibility and generated queries and leads while conducting promotional activities within given budget and time frame with the help of the team. 
•	Explored business opportunities and generated needed sales thrust to capitalize on the available potential.
•	Established strategic alliances / tie-ups with financially strong and reliable channel partners. Developed & manage diverse channels of Distribution & Sales.
•	Led a team of 4 Territory Managers, 8 SOs and around 40 TSIs.
•	Instrumental in turning around 1% degrowth sales to 5% growth within first year of joining and increasing it further to 20% for Maharashtra territory

Linc Pen & Plastics Ltd.

Regional Sales Manager ☛ Territory Expansion, Brand Management

Product Handled- Cigarettes (Panama, Style, Chancellor)
• Drove sales and executed business plan to targeted customers for Cigarettes across Goa and Maharashtra while leading a team of 7 distributors, 5 Sales officer and an annual turnover of 6 crores. 
•	Developed and implemented strategies to maximize territory and company objectives, including analyzing key sales and marketing data to determine the best opportunities in the territory.
•	Led efforts across conceptualizing & executing sales promotion campaigns in close coordination with Product/Brand Manager and Director Sales and Marketing to increase brand visibility; preparing product launches, inbound and outbound marketing information, managed product positioning
•	Trained and developed new hires in the region.

Key Accomplishments:
•	Reduced investment of distributors in number of days of stock, wchich improved their interest level in Business

Golden Tobacco Limited

Regional Sales Manager☛ Product Sales, Organic Business Growth

• Led as Account Manager for Large Format Retailers Food Bazaar, Spencer’s, SRS, Needs, Auchan, Apollo, Guardian and BPCL. Led a team of 4 Area Executives, 4 Distributors and 7 Salesmen with a turnover of Rs. 2.5 Crore per month for Mordern Trade Business and team of 42 distributors and 180 salesmen and an annual turnover of 40 crores for Snack Food-Bingo.
•	Established sales targets, and made sales plans, Demand forecasting, BTL brand activations and 5P customization and executions for each account in modern trade in accordance with company sales and distribution strategy.
•	Rolled out innovative plans and monitored implementation of ATL and BTL activities to enhance brand equity,
•	Interfaced with the Design Department for promotion functions and ensuring corporate & product communication matches with brand positioning
•	Assisted in planning process of modern trade sales and merchandising by brand/ by customer. Implemented trade marketing promotion schemes & strategies to achieve defined business objectives across all product categories. 
•	Explored business opportunities across different segments and generated needed sales thrust to capitalize on the available potential

Key Accomplishments:
•	Chalked out delivery model of Snack food (Bingo) from Ready Stock to Order Capture; improved the productive calls by 35% and the overall sale by 25%. 
•	Replaced the nonperforming distributor with a new distributor in West UP region which boosted the sale by Rs. 15 lacs per month. Negotiated visibility contracts with Major accounts and improved visibility of ITC products across region as Area Manager ITC.
•	Achieved 45 percent growth in Foods division for the assigned territory

ITC Limited

Area Manager Channel Development☛ Channel Strategy, Market Penetration/ Expansion

• Supervised a team of 6 Distributors, 10 supervisors and 40 salesmen with a annual turnover of Rs. 36 Croresfor ITC Cigarettes Division

Strategic Planning ✰ Sales & Marketing ✰ Organic Business Growth ✰ Dealer Management ✰ Brand Management ✰ Merchandising ✰ Marketing Strategy ✰ Market Penetration/ Expansion ✰ Sales Forecasting ✰ Marketing/ Brand Awareness ✰ Product Positioning ✰ Distribution Management ✰ Channel Strategy ✰ Team Management ✰ Training & Development

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Area Executive

•	Handled various channels for trade marketing and distribution- Foods that included products such as Sunfeast Biscuits, Pasta, Yippee Noodles, Candyman, Minto Confectionery, Aashirvaad Atta, Ready to Eat Products, Salt, Chutneys and Conserves and Cigarettes.
•	Responsible for planning and executing marketing campaigns. Drafted effective surveys for qualitative and quantitative consumer feedback. 
•	Maintained constant vigil on market dynamics to attune marketing strategies. 
•	Monitored the BTL communication, Branding and promotion functions for streamlined operations. 
•	Managed and assisted over 12 salesmen, distributers and supervisors matters to achieve pre-set goals within time, quality, and cost parameters, developing numerous accounts exceeding company goals and surpassing company records.

Key Accomplishments:
•	Credited with 2nd prize for innovative design to display product of ITC in convenience channel all over India in the year 2007.
•	Instrumental in establishing  the brand “Gold flake Lights” in Belgaum market by creating visibility for the brand and making the product available in each and every target outlet, thus increasing the market share from 50 m to 200 m per month a growth of 300 %, 2006.
•	Increased market share of ITC Products across Goa and Konkan coastal belt from 20 % to 56% with Product launches & re-launches and Channel development.
•	Successfully executed an experiment for starting service for cigarettes in the convenience and grocery channel. Appointed a salesman to cover 40 outlets which has expanded to 400 outlets and a separate distributor has been appointed for the same, 2005.        
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Rohan Mallya