Koen Burghouts

Koen Burghouts is a seasoned executive with extensive experience in the consumer goods industry, currently serving as the Global VP Marketing and GM New Brands at PepsiCo.1 His career spans several major companies, including PepsiCo, Danone, LVMH, and Procter & Gamble.1

At PepsiCo, Koen has held several key positions:

1. Global VP Marketing and GM New Brands (April 2020 - Present):

   • Leads a groundbreaking innovation business unit for snacks (Lays, Doritos, etc.)
   • Expanded innovation responsibility in 2022
   • Assumed P&L responsibility for emerging brands like PopCorners in 20231

2. Global CMO Quaker (July 2019 - March 2020):

   • Led Quaker brand globally, developing and executing brand strategy1

3. Vice President Innovation & Strategy - PepsiCo Foods North America (January 2019 - June 2019)1

4. Vice President of New Business Development (April 2016 - January 2019)1

Koen's expertise lies in driving transformative growth, maximizing brand value on a global scale, and spearheading innovation across brands, products, and business models.1 He is known for leveraging consumer insights and emerging trends to craft compelling business cases and execute at scale.1

Koen holds a Master of Science in Business Administration and Management from Erasmus University Rotterdam and has completed an Executive Program at INSEAD.1 He is multilingual, with proficiency in Dutch, English, German, and French.1