Andrew Covato

Andrew Covato is a seasoned professional in the advertising technology and measurement space, currently recognized for his role as the Global Head of Measurement & Insights at Snap Inc. He held this position from March 2021 to June 2022, where he led a global organization focused on marketing science, analytics, ad efficacy research, and product R&D. During his tenure, he managed a team of over 70 people and was responsible for significant budget allocations related to data and measurement, as well as strategic partnerships within the industry.134

Before his role at Snap, Covato had an extensive career spanning over 15 years in various leadership positions across major tech companies, including eBay, Google, Facebook/Meta, and Netflix. His experience encompasses product management, marketing science, and business development, where he has been instrumental in developing measurement products and strategies that enhance advertising effectiveness.125

In addition to his corporate roles, Covato is the Founder and Managing Director of Growth by Science, a consulting firm he established in 2012. The firm specializes in ad tech and measurement consulting, helping clients optimize their advertising investments through scientific methodologies.2

Covato holds a Master's degree in Finance from the Rotman School of Management and a Bachelor's degree in Engineering Science from the University of Toronto. He is also active in the advertising community, serving on various industry boards and contributing as a speaker and author.12