Andrew Shakespeare

Andrew Shakespeare is the Commercial Director at Direct Online Services, responsible for the eCommerce, Marketing, Buying, and Merchandising teams.4 He implements a data-driven approach to marketing strategy and product life cycles to drive significant revenue growth.14

Andrew has an impressive track record in eCommerce growth. Prior to his current role, he worked as Head of eCommerce and Analytics at Finery London, a startup where he helped grow eCommerce revenue from zero to £8 million in the first two years of trading.14

Educated at Oxford University, Andrew is also a keen cricketer, having played during his university years and continuing to play for his local team.14 He is based in Cheltenham and has over 500 connections on LinkedIn.5

Andrew joined Direct Online Services in 2022 or earlier, as evidenced by his LinkedIn post from September 24, 2022.2 He has expressed enthusiasm for the company's growth, stating, "It's been amazing to be part of the rapid growth of Direct Online Services over the last few years, which has all been underpinned by a fantastic product at a great price, with a first-class customer experience."3