Douglas Cohen

Data Science Manager at Snap Inc.

Douglas Cohen is a Data Science Manager at Snap Inc., where he has been instrumental in building and leading data science initiatives. He currently focuses on the Small and Mid-sized Business (SMB) sector, having transitioned to this role in September 2022. His responsibilities include collaborating across various departments such as sales, marketing, and product development to enhance the SMB advertising business.1 2

Professional Background

Previous Roles at Snap Inc.:
- Data Science Manager, Growth (February 2019 - August 2022): Cohen worked on improving user engagement through innovative notification strategies, which became critical for maintaining user activity during challenging periods. He developed a robust framework for event logging and testing, alongside pioneering user targeting techniques based on behavioral and demographic data.1
- Data Scientist, Revenue (March 2016 - February 2019): In this position, he focused on measuring advertising effectiveness and defining user personas, utilizing advanced analytics tools like Google Cloud Platform and machine learning frameworks.1 3
Earlier Experience: Before joining Snap Inc., Cohen held the position of Director of Analytics at BeachMint, where he led a team in executing data-driven marketing strategies and optimizing customer acquisition efforts.1

Education

Cohen graduated from the University of Southern California, which laid the foundation for his career in data science and analytics.1

Skills and Expertise

Cohen is proficient in:

Data analysis and machine learning techniques
Event logging and A/B testing frameworks
Cross-functional collaboration to drive business insights

His work has significantly influenced Snap Inc.'s approach to advertising and user engagement strategies, making him a key player in the company's data-driven initiatives.1 3