Michael McGovern

Michael McGovern is a talented individual with a proven track record of successfully launching new products and building data foundations for marketing initiatives across various companies.

With a background in Mechanical Engineering from Harvard University, Michael has held key positions at reputable organizations like McKinsey & Company, dataxu, Visual IQ, Inc., VivaKi, Digitas, RR Donnelley, Banta, and CSC.

His expertise spans across product management, B2B software, data science, machine learning, SaaS, digital advertising, business intelligence, online marketing strategy, systems integration, vendor management, and more.

Michael's passion lies in utilizing technology to solve complex business problems, bridging the gap between business requirements and technical solutions, and leading cross-functional teams to deliver optimal customer-centric solutions.

He excels in both startup environments and large enterprises, demonstrating versatility and proficiency in various aspects of creating and implementing technology-driven solutions.

Specializing in areas like digital marketing, data architecture, media planning, cloud computing, social media, and people-based marketing, Michael has a diverse skill set that allows him to deliver impactful results in the digital landscape.

His skill set includes proficiency in SQL, Oracle, Hadoop, Amazon Web Services, RTB, Facebook, Twitter, Doubleclick, DSPs, DMPs, adtech, ad exchanges, and more, showcasing his in-depth knowledge of the digital advertising ecosystem.

With a deep understanding of marketing analytics, emerging media channels, and media trafficking, Michael has a strong foundation in driving marketing strategies that are data-informed and customer-focused.

Overall, Michael McGovern is a dynamic professional with a wealth of experience in technology-driven product development, marketing analytics, and strategic business solutions.